Website branding

7 Reasons Why Your Company Needs Defined Brand & Website

Developing a powerful corporate brand is considered as one of the foremost assets which a business can undertake. The way a business accomplishes branding depicts its core offerings, philosophy and guarantee directly to its customer base.
Your website, advertising and marketing collateral, and social media channels, are all substantial addition of your brand. It is assured that great branding lets you stand unique from the competition, facilitates you to entice clients, make customer loyalty and promote them to engage in a continued relationship.


Let’s have a look at the reasons behind why company requires defined brand and website:


1. Your company can target a bigger audience:
When the matter comes to online world, you actually have the world at your fingertips. It was not before few years that the information gets accessible to you in such an easy approach. There are around millions of people who are online each day in search for something. When the business of your company is online, chances of people finding out your business and service you provide increases greatly.


2. Brand consistency equals enhanced client attraction:
Guaranteeing that your brand is useful in a reliable style over every touch point like social media, website, marketing collateral and your email signature as well, will enable your target market to more powerfully discern and relate you as a leader in your market domain.


3. To create relationships with your customers:
If a company has an online presence, then it gives it the prospect to create relationships with the customers within the locality and even internationally. Moreover, it presents customers the opportunity to get to know your company better. This is an excellent approach for them to get an overview of what you actually deal with. Your company can have company history, pictures, videos, blogs etc. Having a website for your company enables you to be accessible round the clock.


4. Strong branding enables you to stay unique:
Developing and applying a consistent brand strategy plan would enable you to emphasize on achieving particular goals. The more powerful and more defined your company’s brand strategy is, the more efficiently your company will be capable to connect with the needs of end consumer and let your company stay unique.


5. Faster transactions:
If your company has defined brand along with website, then it can prove capable to process its transactions at quick pace. This will indirectly save them the effort and time spent in making deals live in person, particularly when you and your customers are always on the go.


6. Branding is a cost effective approach:
The company’s brand is the basis in making lead generation, enabling the company to draw and preserve topmost level clients, employ valuable inbound marketing and funnel traffic to the company’s website.


7. Facilitate the introduction of new products with confidence:
Effective branding assist the company discover ways to introduce and locate new products. If the company has a website and effective branding strategy, it would become easy to introduce their new products or services without any hassle.

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Top 5 Ways to Keep your Website Safe from Cyber Attack

It takes just few minutes for hackers to transform your ordinary website into a malicious as the sensitive user data can be sent to hackers without your notice. The cyber attacks can hack inside your website databases and can demolish or operate crucial information, inserting your content with malicious links and also they can hijack the web hosting server to be utilized in botnet DDoS attacks. Under such cases, it is important that your website stay safe from cyber attacks; so let’s have a look at the related top 5 ways:

1. Focus on keeping software up to date:

It might seem obvious, but carefully assuring that you keep all software up to date is crucial aspect in maintain your website secure. The aspect applies well to the server operating system as well as to any software that you may be executing on your website like CMS or forum. If software is not maintained up to date, whenever website security holes identified in software, it is confirm that cyber attacks can quickly abuse them.

2. Be cautious of error messages to avoid cyber attacks:

There are some kind of error messages which are a sign of cyber attacks. It is crucial to be careful with how much amount of information you provide in your error messages. It is recommended to offer only minimal errors to the users, in order to ensure they actually do not attempt to leak secrets available on your server (like API keys or also database passwords). It is not recommended to present complete exception details either, because these can allow the occurrence of complex attacks like SQL injection to be easy. Always keep detailed errors into your server logs, and focus on showing users only the necessary information they require in order to stay away from cyber attacks.

3. Take care to check your passwords:

Everybody now knows that they must use complex passwords; however that does not imply they do it always. It is vital to make use of strong passwords to your server as well as website admin area. Also, it is equally important to persist on good password practices for your users to guard the safety of their accounts.

4. Work on to make admin directories tough to spot:

A clever way many cyber attacks seek access to your website’s data is by approaching directly to the source and then hacking within your admin directories. It is found that hackers can make use of scripts that can scan every directory over your web server for some giveaway names including ‘admin’ or ‘login’ etc. and emphasize their attempts on entering these folders to negotiate your website’s security. There are many prevalent CMS’s that permit you to rename your admin folders to the name you wish. So select inoffensive appearing names for your admin folders that are recognized just to your webmasters to considerably decrease the odds of a potential breach.

5. Validate on both sides:

Validation helps to easily recognize error whenever user enter data into fields. If you fail to check validations, it may lead to malicious code or scripting code being injected within the database.

Concluding Note:

Do you like your website getting severely affected by cyber attacks? The answer is definitely no, so in order to let your website stay secured, it is crucial to follow some of the guaranteed ways. Also you can buy sitelock for your websites that protects you from bots and other critical attacks

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Tips to Choose Perfect Domain Names

Choosing a perfect domain name is identical to choosing the name of company. This is because it needs lots of consideration to be done. The domain name is basically your identity over the web and you need to assure you select a perfect domain name that not just fits your business, but also proves to be easy to discover and promote. Let’s have a look at the important tips to select perfect domain name:

1. Make use of keywords:

You can initiate by preparing a list of keywords explaining your business. This may be your company name or the name of product that you going to highlight on the website. You need to try including the words that people usually enter into Google while searching for your services or products.  Doing this assists to enhance your rank over the search engines results pages and it also attracts the visitors.

2. Make sure your domain name is easy to remember:

Customers can easily find you if your domain name is kept easy to remember. This is helpful even when the customers do not have your business card along with them. When you make use of text slang like U for you or v in place of we, it is possible that you may be asking too much of the potential visitors. As and when the possibilities are, make use of real words, avoiding weird spellings or abbreviations.

3. Try to keep it short and simple:

If you keep your domain name too long and complex, there is risk that customers may mistype or misspell it. If you wish that people easily approach you, keep the domain name short and simple. Moreover, focus on avoiding tough abbreviations simply to make a URL shorter.

4. Check whether it is already in use:

You can carry out careful research related to your domain to check whether it is available or not at WhoIs.com. When you find one, just confirm yourself that you do not choose a URL that is copyrighted or trademarked. This may result in an enormous legal mess, costing you great loss of money.

5. Try avoiding these words as and when possible:

If there is possibilities you can avoid it, try not to use “the”, “a”, “an”, to begin a url. Also, avoid the use of “but”, “and”, “or”, or “with” in order to connect ideas. The reason is these are the words that may create your URL lengthy and difficult to remember.

6. Avoid the use of hyphens and numbers:

Hyphens and numbers are frequently misunderstood; because, those people who get to know your website address usually don’t know if you are making use of a numeral (1) or it is actually spelled out (one) or they may even misplace or simply forget the dash. When you require these into your domain, you need to check that the registration of different variations is safe or not. For instance, way2holidays.com and waytoholidays.com.

Conclusion:

The perfect domain name is the one which can help customer to easily approach you and your service, without any hassle. Considering the above tips greatly helps you to choose a perfect domain name.

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web host checklist

Top 7 Checklist points before you transfer website to another web host.

Transferring your website seamlessly from a website to another web host depends on number of factors and also depends on how well one can manage the transition. The topmost three aspects to focus on during these cases are: web hosting, email and domain name. In case your website has the resources of your web host plan or if the customer support is annoying, transferring to another web hosting provider would serve as the finest choice. Let’s have a look at the top 7 checklist for the same:

1. Obtain a new web host:

Presently, there is wide range of web host solutions and relevant providers, every one of them possess their own configuration. You would need to analyse the appropriate one out of them depending on factors like required space, cost, and server configuration, etc.

 

2. Export Database:

 

For dynamic websites using databases, it is essential for you to export databases directly to your system via the help of third-party programs like phpMyAdmin. Basically, this is done to assure that your website would run seamlessly on the new server.

 

3. Transfer Domain Name:

Whenever your domain name got registered from a different company, you need to edit the name servers the moment your new website begins running. You need to decide whether to change domain registrars or simply switch DNS on the domain names.

 

4. Create a backup of your website files:

 

Prior you transfer a website to new web host, you must have a backup for your every website file. For that, there are lots of plugins obtainable or you can make use of free, open source file transfer tools such as FileZilla.

 

5. Import new database and also upload website files:

Prior you begin transferring to your new web host, you need to create a new environment in order to host your website. For that, you need to upload your website files through the assistance of FTP inside public_html directory over your new account of web host.

 

6. Move all website emails:

When your domain name gets hosted by your web host provider, your emails would most probably be managed by their servers. Such emails would require to be transferred as well. In case your email account is hosted at some other place, you can just modify the DNS settings once the new website starts running.

 

7. Final Check Prior Making the Move:

You need to double check that all things are working seamlessly on your website after you have uploaded your files over the new hosting configuration. Also, you can preview your new website through the help of a temporary URL into IP numbers. Moreover, certain hosting companies offer a development staging platform in order that you can effortlessly and gracefully preview your website prior launching it live in the new environment.

 

Conclusion:

The need of transferring to another web host may arise to any website owner. If they carefully follow these checklists, they can easily manage this transfer.

 

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