VPS vs dedicated server

Top 5 difference between VPS vs Dedicated server Hosting

A hosting plan offers lots of benefits as compared to a server. Basically, a hosting plan is composed of the server as well as many management services including core software upgrades, different security protocols, and general performance monitoring.
In order to discuss in detail about difference between VPS hosting and dedicated server hosting, it is important to know what the two basically means. VPS means virtual personal server. In VPS hosting, a physical server is housed within a data centre, and its location relies on the particular hosting provider you are using. On the other hand, dedicated hosting is recognized as a hosting configuration in which a particular server is dedicated to a sole organisation or for a sole purpose, like a website.


Now let’s have a look at the top 5 differences between these two hosting:

  1. With the help of dedicated hosting plans, there is single user who uses all the hardware on the server. Whereas, through the help of VPS hosting plan, it is known that the hardware of the server can be utilized by vast number of different users.

  2. A dedicated hosting plan can simply be perceived in an identical manner to your regular computer. In this, you possess all the hardware and only you have access to every resources available. This is not the case with VPS hosting because many users have access to the hardware and resources. In VPS, the server could be likened to a particular computer which is getting shared by more than users.

  3. Dedicated servers are comparatively more secure than VPS. The reason is in addition to every usual threat that some or any hosting plan should face, it is found that VPS servers have a specific weakness which dedicated serves do not.

  4. Both the hosting plans differ in terms of security. The supplementary security risk of a virus avoiding the hypervisor is found to be so small that it occurs very infrequently. When you are going to launch a business centred on security (related to banking, legal, or government based matters), you may wish to go for dedicated server in order to get the maximum benefits. However, for majority of other kind of business, it must not be a great issue. It is found that VPS hosting is comparatively less secure than dedicated server hosting.

  5. The two hosting plan have noticeable difference based on performance. Performance is mainly concerned to the hardware specifications of server. Provided two servers with the identical specifications, it is assured that the dedicated servers will have a performance benefit over VPS servers.  This is because they need not have to share the resources amongst users as well as with a VPS server. Later, it follows that the very high-end server configurations exist only for dedicated users. In case your enterprise or website or does require a huge amount of hardware to power it, you will only be capable to obtain this kind of power from single or multiple dedicated servers.

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Website branding

7 Reasons Why Your Company Needs Defined Brand & Website

Developing a powerful corporate brand is considered as one of the foremost assets which a business can undertake. The way a business accomplishes branding depicts its core offerings, philosophy and guarantee directly to its customer base.
Your website, advertising and marketing collateral, and social media channels, are all substantial addition of your brand. It is assured that great branding lets you stand unique from the competition, facilitates you to entice clients, make customer loyalty and promote them to engage in a continued relationship.


Let’s have a look at the reasons behind why company requires defined brand and website:


1. Your company can target a bigger audience:
When the matter comes to online world, you actually have the world at your fingertips. It was not before few years that the information gets accessible to you in such an easy approach. There are around millions of people who are online each day in search for something. When the business of your company is online, chances of people finding out your business and service you provide increases greatly.


2. Brand consistency equals enhanced client attraction:
Guaranteeing that your brand is useful in a reliable style over every touch point like social media, website, marketing collateral and your email signature as well, will enable your target market to more powerfully discern and relate you as a leader in your market domain.


3. To create relationships with your customers:
If a company has an online presence, then it gives it the prospect to create relationships with the customers within the locality and even internationally. Moreover, it presents customers the opportunity to get to know your company better. This is an excellent approach for them to get an overview of what you actually deal with. Your company can have company history, pictures, videos, blogs etc. Having a website for your company enables you to be accessible round the clock.


4. Strong branding enables you to stay unique:
Developing and applying a consistent brand strategy plan would enable you to emphasize on achieving particular goals. The more powerful and more defined your company’s brand strategy is, the more efficiently your company will be capable to connect with the needs of end consumer and let your company stay unique.


5. Faster transactions:
If your company has defined brand along with website, then it can prove capable to process its transactions at quick pace. This will indirectly save them the effort and time spent in making deals live in person, particularly when you and your customers are always on the go.


6. Branding is a cost effective approach:
The company’s brand is the basis in making lead generation, enabling the company to draw and preserve topmost level clients, employ valuable inbound marketing and funnel traffic to the company’s website.


7. Facilitate the introduction of new products with confidence:
Effective branding assist the company discover ways to introduce and locate new products. If the company has a website and effective branding strategy, it would become easy to introduce their new products or services without any hassle.

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Top 5 Ways to Keep your Website Safe from Cyber Attack

It takes just few minutes for hackers to transform your ordinary website into a malicious as the sensitive user data can be sent to hackers without your notice. The cyber attacks can hack inside your website databases and can demolish or operate crucial information, inserting your content with malicious links and also they can hijack the web hosting server to be utilized in botnet DDoS attacks. Under such cases, it is important that your website stay safe from cyber attacks; so let’s have a look at the related top 5 ways:

1. Focus on keeping software up to date:

It might seem obvious, but carefully assuring that you keep all software up to date is crucial aspect in maintain your website secure. The aspect applies well to the server operating system as well as to any software that you may be executing on your website like CMS or forum. If software is not maintained up to date, whenever website security holes identified in software, it is confirm that cyber attacks can quickly abuse them.

2. Be cautious of error messages to avoid cyber attacks:

There are some kind of error messages which are a sign of cyber attacks. It is crucial to be careful with how much amount of information you provide in your error messages. It is recommended to offer only minimal errors to the users, in order to ensure they actually do not attempt to leak secrets available on your server (like API keys or also database passwords). It is not recommended to present complete exception details either, because these can allow the occurrence of complex attacks like SQL injection to be easy. Always keep detailed errors into your server logs, and focus on showing users only the necessary information they require in order to stay away from cyber attacks.

3. Take care to check your passwords:

Everybody now knows that they must use complex passwords; however that does not imply they do it always. It is vital to make use of strong passwords to your server as well as website admin area. Also, it is equally important to persist on good password practices for your users to guard the safety of their accounts.

4. Work on to make admin directories tough to spot:

A clever way many cyber attacks seek access to your website’s data is by approaching directly to the source and then hacking within your admin directories. It is found that hackers can make use of scripts that can scan every directory over your web server for some giveaway names including ‘admin’ or ‘login’ etc. and emphasize their attempts on entering these folders to negotiate your website’s security. There are many prevalent CMS’s that permit you to rename your admin folders to the name you wish. So select inoffensive appearing names for your admin folders that are recognized just to your webmasters to considerably decrease the odds of a potential breach.

5. Validate on both sides:

Validation helps to easily recognize error whenever user enter data into fields. If you fail to check validations, it may lead to malicious code or scripting code being injected within the database.

Concluding Note:

Do you like your website getting severely affected by cyber attacks? The answer is definitely no, so in order to let your website stay secured, it is crucial to follow some of the guaranteed ways. Also you can buy sitelock for your websites that protects you from bots and other critical attacks

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Tips to Choose Perfect Domain Names

Choosing a perfect domain name is identical to choosing the name of company. This is because it needs lots of consideration to be done. The domain name is basically your identity over the web and you need to assure you select a perfect domain name that not just fits your business, but also proves to be easy to discover and promote. Let’s have a look at the important tips to select perfect domain name:

1. Make use of keywords:

You can initiate by preparing a list of keywords explaining your business. This may be your company name or the name of product that you going to highlight on the website. You need to try including the words that people usually enter into Google while searching for your services or products.  Doing this assists to enhance your rank over the search engines results pages and it also attracts the visitors.

2. Make sure your domain name is easy to remember:

Customers can easily find you if your domain name is kept easy to remember. This is helpful even when the customers do not have your business card along with them. When you make use of text slang like U for you or v in place of we, it is possible that you may be asking too much of the potential visitors. As and when the possibilities are, make use of real words, avoiding weird spellings or abbreviations.

3. Try to keep it short and simple:

If you keep your domain name too long and complex, there is risk that customers may mistype or misspell it. If you wish that people easily approach you, keep the domain name short and simple. Moreover, focus on avoiding tough abbreviations simply to make a URL shorter.

4. Check whether it is already in use:

You can carry out careful research related to your domain to check whether it is available or not at WhoIs.com. When you find one, just confirm yourself that you do not choose a URL that is copyrighted or trademarked. This may result in an enormous legal mess, costing you great loss of money.

5. Try avoiding these words as and when possible:

If there is possibilities you can avoid it, try not to use “the”, “a”, “an”, to begin a url. Also, avoid the use of “but”, “and”, “or”, or “with” in order to connect ideas. The reason is these are the words that may create your URL lengthy and difficult to remember.

6. Avoid the use of hyphens and numbers:

Hyphens and numbers are frequently misunderstood; because, those people who get to know your website address usually don’t know if you are making use of a numeral (1) or it is actually spelled out (one) or they may even misplace or simply forget the dash. When you require these into your domain, you need to check that the registration of different variations is safe or not. For instance, way2holidays.com and waytoholidays.com.

Conclusion:

The perfect domain name is the one which can help customer to easily approach you and your service, without any hassle. Considering the above tips greatly helps you to choose a perfect domain name.

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5 Main Reasons You Should Start Improving Your Website Page Speed

If website loading speed stays between the more or less acceptable levels, there is no need to pay great attention to it. If the website do not keep visitors waiting for content for too long, it may be considered reasonable. However, website page speed is gradually becoming an essential factor and optimization attempts in this field can be crucial for failure or success in attaining our goals. Let’s have a look the 5 main reasons responsible behind improving the website page speed.

1. Website page speed is a significant SEO factor:

There are lots of factors that search engines focuses on while categorizing the web and showcasing the most pertinent search results, and speed is one among them. Provided the similar level of relevance of search results, it is found that a normal user chooses those with comparatively lesser loading time. This can be accurately perceived through search engines, that beginning from this premise, will position closer to the initial position those pages which have less response times, providing higher weight to factors associated to server side (like use of CDNs, server response time, optimization of database as well as application, etc.) than client side (“document complete” as well as “fully rendered” times).

 

2. Faster loading speed equals improved user experience:

Everybody prefers to browse a website rapidly in order to reduce wait times while availing the desired information. It must be a priority that users actually enjoy the displayed content in a rapid and convenient manner, minimizing the access times. The improved user experience suggest increased visibility, decreased bounce rate, higher number of users sharing the content and good user satisfaction in respect to your brand.

 

3. Website page speed is crucial for mobile users:

You should carry out a great attempt in order to enhance the speed of the mobile version of your website. This is because mobile devices generally do not get benefited from a speedy connection as observed in desktops. Being the network latency higher, you should make sure that the response times are as low as possible in order that the total of both does not surpass the threshold of two seconds, defined as a goal by you.

 

4. Increased website page speed equals enhanced use of your own resources:

Few of the important mechanisms for boosting the speed of a website comprise of discarding superfluous elements as well as reducing the number of connections established to the server while pages requested by users get loaded. This can be accomplished by decreasing the number of images utilized by the website graphic design, merging them within a single file, or merging all the CSS and javascript in two single files.

 

5. Optimize load times direct to boost in conversions:

There are numerous studies which showed that optimizing load times is an increment in conversions, because faster websites are usually more accessible and also users are eager to continue browsing it.

 

Conclusion:

Properly understanding the reason and direct impact which low website page speed has on the overall user experience is significant to marketers. This is because long waiting times severely impacts your overall image in market.

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