If website loading speed stays between the more or less acceptable levels, there is no need to pay great attention to it. If the website do not keep visitors waiting for content for too long, it may be considered reasonable. However, website page speed is gradually becoming an essential factor and optimization attempts in this field can be crucial for failure or success in attaining our goals. Let’s have a look the 5 main reasons responsible behind improving the website page speed.
1. Website page speed is a significant SEO factor:
There are lots of factors that search engines focuses on while categorizing the web and showcasing the most pertinent search results, and speed is one among them. Provided the similar level of relevance of search results, it is found that a normal user chooses those with comparatively lesser loading time. This can be accurately perceived through search engines, that beginning from this premise, will position closer to the initial position those pages which have less response times, providing higher weight to factors associated to server side (like use of CDNs, server response time, optimization of database as well as application, etc.) than client side (“document complete” as well as “fully rendered” times).
2. Faster loading speed equals improved user experience:
Everybody prefers to browse a website rapidly in order to reduce wait times while availing the desired information. It must be a priority that users actually enjoy the displayed content in a rapid and convenient manner, minimizing the access times. The improved user experience suggest increased visibility, decreased bounce rate, higher number of users sharing the content and good user satisfaction in respect to your brand.
3. Website page speed is crucial for mobile users:
You should carry out a great attempt in order to enhance the speed of the mobile version of your website. This is because mobile devices generally do not get benefited from a speedy connection as observed in desktops. Being the network latency higher, you should make sure that the response times are as low as possible in order that the total of both does not surpass the threshold of two seconds, defined as a goal by you.
4. Increased website page speed equals enhanced use of your own resources:
5. Optimize load times direct to boost in conversions:
There are numerous studies which showed that optimizing load times is an increment in conversions, because faster websites are usually more accessible and also users are eager to continue browsing it.
Properly understanding the reason and direct impact which low website page speed has on the overall user experience is significant to marketers. This is because long waiting times severely impacts your overall image in market.